Gemma-CTO

Why distribution is the most undervalued growth vector.

In B2B SaaS you have always been reliant on field sales and APIs. But in the age of AI that has started to shift. Just as in its predecessor, for AI…

Sep 21 • Gemma Whitehouse CTO

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The scale-up problems I see at every PE and VC backed software business

Early and late stage scaling pitfalls follow predictable patterns in PE and VC-backed businesses. Most leadership teams don't recognise the operational…

Sep 7 • Gemma Whitehouse CTO

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August 2026

Autonomous GPU Scheduling with Reinforcement Learning: A smarter approach to AI Infrastructure?

GPU costs are high and capacity is scarce. Could Reinforcement Learning agents offer a self-optimising approach to AI workload management that improves…

Aug 24 • Gemma Whitehouse CTO

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July 2026

What Farnborough 2026 Tells Us About the Next Wave of Deeptech Investment

The convergence of autonomous navigation, space weather, and lunar infrastructure isn't science fiction.

Jul 30 • Gemma Whitehouse CTO

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June 2026

How to quantify engineering investment ROI: A framework for startups and scale-ups

Most VC and PE-backed businesses lack the operating reporting to know if their engineering investment is working. Here is the framework to change that.

Jun 15 • Gemma Whitehouse CTO

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May 2026

The AI Bundling Battle: What it means for your procurement strategy.

The major model providers are fast consolidating services. Whether you're buying or building, the decisions you make now may be hard to unwind.

May 31 • Gemma Whitehouse CTO

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Why the AI providers are building infrastructure, and what that means for your business strategy.

The long tail of AI may not be won by the current crop of AI model providers.

May 18 • Gemma Whitehouse CTO

Quantum might be closer than you think

A creative take on technology might inspire the next wave of commercial innovation.

May 14 • Gemma Whitehouse CTO

Product market fit. How do you really know when you have it?

Product market fit is fairly obvious when you have it. Most early-stage businesses are solving the wrong problem and don't know how to quantify customer…

May 14 • Gemma Whitehouse CTO